Can I do sponsored posts and brand deals as a Muslim?

Brand deals are a form of trade

In Islamic terms, a sponsorship is like hiring: a company pays you for a service (showing or reviewing their product). That's allowed in principle. Islam encourages honest business, and many Muslims earn a halal living this way. The challenge is that money can quietly push you to say things you don't really believe.

What you can't promote

• Haram products: alcohol, gambling and betting apps, and pork products.
• Interest-based finance: loans, credit offers or "buy now, pay later" deals that charge interest (riba).
• Immodest content: shoots that require revealing clothing, removing hijab or suggestive poses.
• Harmful or fake products: miracle cures, scams, or anything you know doesn't work.

Helping a company sell something haram is helping in sin, even if you never use it yourself.

Honesty and disclosure

The Prophet ﷺ passed a heap of grain that was wet underneath and said whoever cheats is not one of us (Sahih Muslim 102). Hiding a product's flaws, or pretending a paid post is your personal discovery, is a modern version of that wet grain. He ﷺ also said truthfulness leads to righteousness and lying leads to wickedness (Sahih al-Bukhari 6094).

Many countries require paid posts to be clearly labeled as ads, and platforms often have their own rules. Even where no law applies, Islamic honesty means your followers should know when you're being paid.

Read the contract carefully

Once you sign, you're bound to keep your word. The Prophet ﷺ said Muslims are bound by their conditions (Sunan Abi Dawud 3594), but scholars note this doesn't include conditions that make something haram. So check before signing: Does it require music you avoid, a dress code you can't follow, or saying things you haven't tested? Ask for changes up front rather than breaking promises later.

For other ways creators earn, see Can I earn money from affiliate links as a Muslim? and Is it haram to be an influencer as a Muslim?