Can Muslim men wear women's or unisex fragrances?

It depends on the scent. Unisex fragrances are fine, but clearly feminine ones are discouraged for men, especially in public. Scent itself isn't forbidden, and the sunnah encourages it; the concern is imitating women. Many fragrance labels are marketing, not rules.
The sunnah is to smell good
Perfume is a sunnah for men, especially on Fridays, at the mosque and on Eid. The Prophet ﷺ never refused a gift of perfume (Sahih al-Bukhari 2582). If you haven't read it yet, see What is attar and why do Muslim men wear it?
What the hadith say about men's and women's scents
Abu Hurairah reported that the Prophet ﷺ said, "Fragrance for men is that which its scent is apparent and its color is hidden, and fragrance for women is that which its color is visible and its scent is hidden" (Jami at-Tirmidhi 2787). Scholars take this as a general description of two styles: men's perfume has a noticeable scent without colour or stain, while women's perfume is lighter in smell and may show colour. It's about how perfume is used, not about a list of banned smells.
The rule about imitation
Ibn Abbas said that the Prophet ﷺ cursed men who imitate women and women who imitate men (Sahih al-Bukhari 5885). Scholars explain that this concerns things which are distinctly one gender's in a society, such as clothes, jewellery and adornment. Whether a scent counts depends on how people in your community read it.
So what should a man do?
- Unisex or neutral scents: woody, musky, citrus, amber and oud scents are widely worn by men and women, and are fine.
- Scents from the "women's" shelf: a perfume isn't haram because of its label. Still, if it smells distinctly sweet or floral and people would clearly take it as a woman's perfume, many scholars advise men to avoid wearing it in public. Some are more relaxed if it's worn in private.
- Shared bottles: borrowing your wife's body mist in a pinch isn't a big issue. A narration in Sunan Abi Dawud 344 even notes, in the context of Friday, that a man should use whatever scent he has, even the kind women use. That suggests flexibility when nothing else is at hand.
The balance is simple: don't skip scent because you only have one bottle, but if you're buying, choose one that suits a man. See Can Muslim women wear perfume in public?
Practical tips
- Ask a trusted friend whether a scent reads as feminine. You'll learn a lot from honest reactions.
- Try different families, like woods and resins, which are safe choices.
- Choose alcohol-free if you want to remove any doubt. See What are good alcohol-free fragrances for Muslim men?
- Keep it light at the mosque, where people stand shoulder to shoulder.
- Perfume is a sunnah for men.
- Unisex and neutral scents are fine.
- Distinctly feminine scents worn in public are discouraged by many scholars, because of the rule on imitating women.
- Choose a scent a man can wear comfortably and keep it light.
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