Is online shopping during Friday prayer haram?

Yes, for men who must attend Jumu'ah, buying online after the Friday call to prayer is haram until the prayer ends. The Quran tells believers to "leave trade" when the adhan is called, and a click on "Buy now" is still trade. For people who don't have to attend, such as women, travelers and the sick, scholars give more room.
What the Quran says
Most scholars say the ban starts with the adhan given when the imam sits on the minbar (the second adhan in many mosques) and lasts until the prayer is over. Before that and after it, buying and selling are completely fine; the next verse even tells people to go out and seek Allah's bounty once the prayer ends.
Does it matter that it's online?
No. The ruling is about the deal, not the shop. Ordering on Amazon, bidding on eBay, or buying stocks on an app during the khutbah is the same as buying at a market stall. It's also a distraction: the Prophet ﷺ said that whoever fiddles with pebbles during the khutbah has engaged in idle talk (Sahih Muslim 857). Scrolling a shopping app is clearly worse. See Can I use my phone during the Friday sermon?
As for whether the sale itself is valid, the schools differ: Hanafis and Shafi'is say the sale stands but the buyer is sinful, while many Maliki and Hanbali scholars consider it void. Either way, avoid it.
What if you don't have to attend?
Women, travelers, the sick, and others excused from Jumu'ah are not addressed by the command to attend. Many scholars (the majority of Hanafis, Shafi'is and Hanbalis) say they may buy and sell at that time, as long as they aren't trading with someone who is obliged to be at the prayer. See Do women have to go to Jumu'ah?
With online stores, the seller is usually a company or an automated system, so this is rarely an issue. Still, it's better to wait twenty minutes and use the time for dhikr and dua, since Friday has a special hour when duas are answered.
Practical cases
- Automatic payments and subscriptions that renew on their own aren't a new deal you're making, so they're fine.
- Running an online shop: your website selling to customers while you pray is fine; you aren't actively trading. Don't answer orders or chats during the khutbah.
- Flash sales: set a reminder for after the prayer; no deal is worth missing the reward of Jumu'ah.
- Quran 62:9 tells believers to leave trade once the Jumu'ah adhan is called.
- Online buying counts as trade, just like in a shop.
- The ban lasts from the khutbah adhan until the prayer ends.
- Those excused from Jumu'ah have more room, according to most scholars.
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